TWO CELEBRATIONS ARE MORE THAN ONE

Context

Twix launched its new brand platform, "Two Is More Than One" celebrating the joy of getting a good thing twice. To bring it to life, Twix wanted to create a bold, culturally relevant activation that would make the brand famous among 18-35 y/o worldwide for giving people a good thing twice.

Insight

Football fans around the world hate VAR, but what they don't realise is that it's given them something unexpected. The chance to celebrate one goal, twice.

Idea

Twix is sponsoring the second celebration when a goal gets confirmed by VAR at the Men's World Cup 2026. Using stadium cameras in a kiss-cam inspired format. They'll capture fans live at the exact moment a goal is scored and stay with them through the emotional rollercoaster.. all the way till the second celebration. Turning fans into live Twix ads. Proving the joy of getting a good thing twice and reminding millions worldwide that in football, and in life, two is more than one.

Recognition

D&AD New Blood 2026 - TBA